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Rethinking content marketing strategy
With social networks like Twitter and Pinterest introducing promoted tweets and pins, content marketing has become an arms race among brands. More has become the new best practice – more content to...
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Using social media to celebrate brand milestones
Social media began with the premise of connecting friends, family and even strangers from around the world. It has evolved beyond a personal networking opportunity into a marketing channel for brands...
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Transparency & disclosure: is your brand taking the right steps?
As social media and mobile marketing become more widely used across PR and advertising programs, it’s important that as executors of these campaigns we ethically, accurately and consistently make the...
View ArticleWhy you should market to Boomers.
What do Boomers Buy? Anything they want! Travel, cars, theater and concert tickets, golf and baseball games, dining out and cooking in, clothes and cosmetics, spas and salons, technology, workout gear...
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The Olympics get social
With the Olympic Games nearly complete, they will go down in history as the first “social” Winter Olympics. While the Vancouver Olympics in 2010 did follow the launch of Twitter (March 2006) and...
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Samsung shines at the Academy Awards. Or does it?
Following a night of highs and lows, laughs and tears, once the Academy Award dust has settled it’s time to see what shone through social media clutter. Samsung was hot to trot for the Academy Awards –...
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Leverage Native Advertising to Amplify PR & Social Content
Getting your content in front of your audience is an evolving mix of challenges from new algorithms (thanks a lot, Facebook) to over-saturation. There is no shortage of competition on the information...
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Tips for participation in trending topics
As someone who develops content and manages brand social media platforms, I think it’s fun to come up with really creative (and sassy, depending on the client) posts to coincide with trending topics or...
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ON MESSAGE
While our industry has experienced seismic changes over the past few years, (I always look for chance to use the word seismic, it’s just a neat word) one constant has been the need for accurate, clear...
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What Marketers Can Learn from Pixar this Easter
I’ve probably spent the better part of the past five years watching Pixar movies with my kids. In fact, there was a six month period where it seemed like Toy Story (1, 2 AND 3) played on a continuous...
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