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Marketers Bring Out the Big Guns for 2012 Presidential Election
With the 2012 Presidential Election right around the corner, a multitude of companies are capitalizing on the campaign to engage consumers and drive sales. When done right, it can mean bottom line...
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iCAN haz iPad?
I often feel as though my husband takes more photos of our two cats, Chester and Lola, than of anything else (including me) and I don’t think I’m alone. Whether its a funny picture on...
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Clearly, No One Consulted the PR Dept.
Nothing demonstrates the importance of PR’s seat at the marketing table like some of the blunders we’ve seen coming out of Hurricane Sandy. Here are a few doozies that left us wondering “what were...
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Changing Media Makes Visual Storytelling Essential for Brands
It’s a familiar refrain: technology is changing the way consumers find and absorb new information, brand news and interact with companies as well as each other. As a PR firm representing clients and...
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Think Outside the Box
“Think outside the box!” You’ve heard it once; you’ve heard it probably a thousand times. But, how do you apply one of today’s more popular clichés to social media when there is no box? Social and new...
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The Today Show: Here TODAY, Gone Tomorrow?
The Current Cast of The Today Show, Courtesy of Today.com Can anything stop the train wreck that has become The Today Show? Hot off the heels of an explosive article from New York Magazine (a lengthy,...
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Content trends for 2013: Strategic content is king
According to the “Quarterly Intelligence Briefing: Digital Trends for 2013” from Econsultancy and Adobe, content is the number one marketing priority for brand budgets this year. 39 percent of...
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Thinking about gamification? Be sure to add fun
When I first heard the term gamification at SXSW in 2011, I was both confused and intrigued by the prospect of incorporating game elements into everyday activities. I grew up with video games, as have...
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Building a successful PR and social media campaign – JSH&A helps you make...
If you’re like many organizations, your company has decided to invest marketing dollars in a communications campaign that helps boost share of voice and increase brand awareness. You can help ensure...
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Building brand reputation: Small kindness reaps big rewards
Airlines notoriously receive loads of bad press and social media hate (remember this golden oldie: United Breaks Guitars), and require substantial budgets to build customer loyalty, mitigate crisis,...
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5 Ways to jumpstart your brainstorm
We’ve all been there, sitting in “Conference Room A” staring blankly around the room while someone stands restlessly in front of the room scribbling on a giant note pad. Even the most creative of teams...
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Key learnings from demanding brands
One of my favorite things about working for a PR agency is the opportunity to be exposed to a wide variety of brands. Some big, some small, some very structured and some more fluid and nimble. But all...
View ArticleYahoo! updates logo in attempt to refresh company
What’s in a logo? An awful lot, if you tuned into the roll out of the new Yahoo! logo, officially released last week. The logo was debuted after a month-long campaign that featured a different...
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Apple’s new iPhone 5S: stud or dud?
This week I tuned into Apple’s big event, anxiously refreshing the page for the first glimpse of the brand’s latest creations. Sure, leaked photos of the new iPhones had been circulating for weeks, but...
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Brand social media etiquette 101
Ever since the social media boom fist began, brands have seized the opportunity to connect with their loyal consumer and reach new prospects through multiple social platforms. Consumers can now...
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Rethinking content marketing strategy
With social networks like Twitter and Pinterest introducing promoted tweets and pins, content marketing has become an arms race among brands. More has become the new best practice – more content to...
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Using social media to celebrate brand milestones
Social media began with the premise of connecting friends, family and even strangers from around the world. It has evolved beyond a personal networking opportunity into a marketing channel for brands...
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Transparency & disclosure: is your brand taking the right steps?
As social media and mobile marketing become more widely used across PR and advertising programs, it’s important that as executors of these campaigns we ethically, accurately and consistently make the...
View ArticleWhy you should market to Boomers.
What do Boomers Buy? Anything they want! Travel, cars, theater and concert tickets, golf and baseball games, dining out and cooking in, clothes and cosmetics, spas and salons, technology, workout gear...
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The Olympics get social
With the Olympic Games nearly complete, they will go down in history as the first “social” Winter Olympics. While the Vancouver Olympics in 2010 did follow the launch of Twitter (March 2006) and...
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